NBC in the United States, TV5 in the Philippines and Prime TV in New Zealand were criticised by viewers for their broadcasts of the ceremony. Some performers were initially reluctant to appear, and other high-profile acts turned down invitations to perform at the ceremony. George Michael was roundly criticised for his song choice while Kate Moss, Naomi Campbell and Russell Brand were criticised for not demonstrating the Olympic ethos in their past behaviour. Some of the foreign reviews questioned whether everyone would have understood the nods to British film and television. Critics were generally positive, but noted that it was not as good as the opening ceremony. Sebastian Coe gave a speech, and the volunteers of London 2012 were thanked.Īn average of 23.2 million viewers in the United Kingdom watched the event, with an estimated 750 million worldwide. Rio marked the handover with an eight-minute section known as "Embrace" created by Cao Hamburger and Daniela Thomas, featuring Pelé. Tributes to John Lennon and Freddie Mercury and the fashion industry were included in the section. The main part of the evening featured a one-hour symphony of British Music as a number of British Pop acts appeared. The 2012 Summer Olympics were officially closed by Jacques Rogge, who called London's games "happy and glorious." The ceremony included a handover to the next host city for the 2016 Summer Olympics, Rio de Janeiro and saw the Olympic flame extinguished and the Olympic flag lowered. Around 4,100 people partook in the ceremony which reportedly cost £20 million. The stadium had been turned into a giant representation of the Union Flag, designed by Damien Hirst.
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